A 2023 survey conducted in Indonesia found that a halal logo was the most influential factor in choosing food products for Muslim consumers, with around 93 percent of respondents stating this factor as very important. Additionally, clear content information was also considered essential by approximately 90 percent of survey participants.
Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023
Original survey question: "When talking about food products on the market, please indicate which things are important to you when choosing these products using a scale of 1 to 7 where 1 means not important to 7 means very important. (Choose one answer)"
The presented values are Top 2 Box values calculated from a 7-point Likert scale. The survey question was set out on a Likert scale with scores ranging from 1 ("not important) to 7 ("very important"). The T2B values were obtained by adding the values of the top two scores (sum of the share of respondents who chose scores 7 and 6) of each answer.
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Populix. (April 18, 2023). Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/
Populix. "Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023." Chart. April 18, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/
Populix. (2023). Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/
Populix. "Most Important Considerations in Buying Food Products for Muslim Consumers in Indonesia as of March 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/
Populix, Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023 Statista, https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/ (last visited December 19, 2024)
Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023 [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1379974/indonesia-factors-in-buying-food-products-for-muslim-consumers/
